Through conversion funnel and media planning optimisation, managed to decrease cost per acquisition by 88%;
Closed the online and offline user journey using 2nd party data and surveys at Warner Bros. This meant that the client was able to know who saw their ads and if they converted offline in the cinema;
Introduced and ran dynamic creatives; reducing production costs by 33%;
Whilst working at OMD Media Agency, I was part of the core team who won the pitch to acquire GAME as a new client.
A number of industry firsts; such as first media booking with Ladbible and Twitch, ran programmatic campaigns through solely private marketplace (PMPs) and tested beta formats on facebook and Snapchat.