I write about what's on my mind around all things digital marketing and strategy related.
What does this mean and why is Google making this decision? I get into these details along with some recommendations on what businesses can do now.
I shared some advice on Times of Malta on how online shops can strategise during Covid-19 Christmas period.
A number of businesses come to a crossroad where they need to decide whether they are going to hire an employee or an agency, but sometimes a consultant can get overlooked. Here are what I believe the benefits are of hiring a consultant over an employee or an agency.
Growth marketing or growth hacking, is often used interchangeably with digital marketing but there are many noticeable differences. I too used to get them confused but here is a clear distinction between them.
When you plan a campaign, it is always great to know what your goals are and once the campaign has finished, whether you reached your goals. This is an explanation and first steps on how to calculate your campaign reach.
There are four types of data and each one of them adds value. An explanation on what each one of them is, some examples and their benefits.
MITA is now commencing its 6th YouStartIT Accelerator Programme, and I am happy to announce that I will be part of it as one of the startup mentors.
Hiring a consultant can offer a number of benefits such as; validation, resources, different perspective and providing certainty in an uncertain world.
Best practise on how to improve your video views, using a number of video marketing SEO tips, starting a dialogue, content creation and video editing.
When starting a video blog on YouTube or Facebook, here are a number of strategic tips to consider. Think about why are you doing this, who are you targeting, is the messaging long or short-term and do you want to reach as many people as possible or do you want it searchable so people can find it later. I also touch upon what a video view is and the impact on your view count.
I wrote an article on Times of Malta about TradeMalta's Export Response scheme which finances digital marketing expenses. It is great to see this fund exists. It is not only highlighting the importance and value of digital marketing, but it also demonstrates just how imperative it is for businesses aiming to grow internationally. Receiving funding for some of your media costs is a great help, but it is also important to consider how you will be using these funds.